Saturday, 29 April 2017

Maharashtra RERA Framework

corporate and industrial and panoramic photographer: Maharashtra RERA Framework

Saturday, 29 April 2017

Maharashtra RERA Framework

*Maharashtra in sync: No major deviations with the central Act*

_Real Estate (Regulation and Development) Act, 2017_

Maharashtra has notified its real estate rules – called the Maharashtra Real Estate (Regulation and Development) Rules, 2017 – governing registration of real estate projects, agents, rates of interest, and disclosures on developer websites. This follows the passage of the Real Estate (Regulation and Development) Act, or RERA, in the Rajya Sabha in March 2016. The Act was notified on May 1, 2016, and will come into effect nationwide from May 1, 2017.

While the draft Maharashtra RERA rules (issued in December 2016) had relaxed a few clauses of the central RERA, the final notification is quite in line with the central Act. The state had modified some of the draft clauses based on over 600 suggestions and objections received during the past few months. It launched the RERA website last week ( But the state hasn’t yet appointed a full-time real estate regulator. It had appointed an interim regulator in December 2016.

_Maharashtra RERA framework_

*A. Transparency*
1. Compulsory registration of all ongoing and upcoming real estate projects; Existing under-construction projects where completion certificates are not received will be covered under the Act
2. Developers to disclose project related details, including: project plan, layout, and government approvals related information to the customers such as sanctioned FSI, number of buildings and wings, number of floors in each building etc.
3. Buyers to pay only for the carpet area
4. Consent of two-third allottees to be taken for any major addition or alteration

*B. Liability*
1. Delivery of the project to be on time, as mentioned in the agreement
2. Any structural defect, or any other obligations of the promoter as per the agreement for sale, brought to notice of promoter within five years from possession to be rectified free of cost
3. No false statements or exaggerated commitments to be given in advertisements
4. Buyers have to comply with payment schedule mentioned in model sale agreement (which mandates them to pay upto 30% of total consideration on execution of agreement, and additional upto 15% of total consideration on completion of plinth work; remaining payment to be as per clauses mentioned in the model sale agreement)

*C. Security*
1. 70% of the money received from buyers, for a particular project, to be transferred to an escrow account
2. Withdrawals to be in proportion with the completion of the project and it needs to be certified by engineer, architect and practicing chartered accountant

*D. Discipline*
1. Developers have to register their projects with RERA before advertising or marketing
2. Brokers/ agents are to be registered with RERA
3. Project details to be updated quarterly on RERA website
4. Project accounts to be audited annually by a CA

*E. Compliance*
1. In case of delay, developers have to pay interest to home buyers at State Bank of India's highest marginal cost of lending rate plus two per cent
2. Developer may terminate the agreement in case of three payment defaults by buyers (by giving 15 days' notice)
3. Monetary fines/ penalties for not registering the projects and continuous default/ non-compliance with any provision of the Act/ non-compliance with the order of Appellate Tribunal (does not mention imprisonment penalties to developers)

*F. Justice*
1. The complaint at the initial stage will be handled by the Authority, with further appeal resting with the RERA Appellate Tribunal. A second appeal is also allowed to be filed before a High Court.

*CRISIL Research’s impact assessment:*

Ongoing projects have been given three months (up to July 2017) to comply with RERA regulations. The period, therefore, is likely to witness subdued activity in terms of launches as developers prepare to comply with the new norms.

1. Effective implementation of RERA will improve transparency and timely delivery

2. The act does not permit developers to launch projects before registering it with RERA authority. This will be a major shift to practices followed currently by developers wherein they manage to sell part of the project through soft-launch/ pre-launch activities

3. RERA is also expected to put an end to fund diversion, and transform the realty sector into a more organised and trustworthy one, re-instilling confidence of the end-users

4. Developers executing large township projects will prefer dividing each project into different phases and will register each phase separately- this will help them plan subsequent phases as per market demand without altering plans of the entire township

5. During the transition, small developers may need help from project management consultancies on RERA procedures, documentation and quarterly disclosures. This, along with the registration and approval costs, are expected to increase the compliance cost for realtors. However, the impact on overall project cost will be marginal

Considering that many states are yet to notify the rules, CRISIL Research expects a positive impact (on the real estate sector at all-India level) to be visible only towards the end of 2017.

Warm Regards,
Ashish H.K. Jha

*Courtesy Ashish H K Jha @ CRISIL @ One Source*

Thursday, 27 April 2017

Capturing Dreams: PEP ASIA 2017

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~ The first ever prestigious photography conference took place from 21st to the 24th of April in Mumbai ~

From imagination to imagery
From moments to priceless memories.
From a latent spark to an active fire of never ending passion
Pep Asia 2017 gave the photography community a platform worth a lifetime.

The first ever prestigious Photography conference from 21st to the 23rd of April in Mumbai, completes on an overwhelming note filled with inspirations, passion, joy and tears creating history. 

The four day conference welcomed more than 300 aspirants and established photographers coming together from across countries to learn the art of photography from more than 30 international award winning photography masters of the world. The conference touched the marks of excellence going further beyond an experience into developing a stronger community of photographers committed to the cause of storytelling through photography and bound together by the name - PEP ASIA. From Pulitzer winner and veteran photographer Brian Smith to WPPI Grandmaster Jerry Ghionis to Fear Less Photographer Siva Haran to Indian gem Photographers Joseph Radhik, Auditya Venkatesh, Anup J Kat, Vishal Punjabi and many more, the conference brought the global masters on a single stage taking the aspirants through the Art Business & Craft (ABC) of Photography.

The event had an array of interesting activities lined up, leaving the newbies in awe and established photographers with a chance to enhance their skill set.

The journey began with a moving session by Jesh De Rox who taught the power of true emotion in making portraits followed by Pulitzer Prize winner Brian Smith’s and World’s top Wedding photographer Jerry Ghionis. While Brian recreated his Photographic moments, Jerry unveiled the style of capturing the perfect emotion in a picture. The first day also witnessed a special rapid Peecha Kuccha session by Joseph, Melissa (Jerry’s wife) and Auditya Venkatesh enlightening the audience with the intricacies of photography. The second day was led by the Business of photography with speakers like Entrepreneur Joshua Karthik (Founder of Stories by Joseph Radhik), Media Specialist Patrick Colpron, Canadian #South Asian Wedding Photographer Siva Haran and many more.
Standing true to the motto of “Stronger Together”, the third day brought down photographers from different walks such as Indian Wedding photographers Vishal Punjabi from ‘The Wedding Filmer ‘, Anup J Kat from ‘Sharks & Brides’, Adobe master Abhishek Mukherjee, ‘Stay Hungry Stay Foolish ‘Author Rashmi Bansal,'s international Photographer of the Year Mauricio Arias accentuating the significance of human emotions in a photograph and sharing their style and craft with the aspirants. The last day summed up the entire experience build at PEP ASIA with intensive workshops from the masters to help the aspirants hone their art at the hands of their heroes.

The conference ended on an exciting note for the aspirants with a reveal of the PEP ASIA 2018 Calendar and the announcement of an association with Rang De (an NGO) with the PEP Community pledging to spread stories in the world of the under privileged through their photographs.

IPA 2015 First Place Awardee & Co-Founder, Joseph Radhik comments,

“PEP Asia 2017 as an event and an experience far exceeded our expectations. We sought out to put together India's first photography conference but have ended up creating a strong community of India's finest portrait and wedding photographers. These 4 days of learning and bonding have brought together the very best of creative across this genre, who are now committed to the cause of great photography and storytelling. We have a lot planned for PEP Asia in the future. And we are more than happy for the response that we have received.”

Co-Founder at Stories by Joseph Radhik, Joshua Karthik shares,

“It’s a heartwarming start, with an incredible success story so far. The responses has been tremendous in terms of the participation. People have come from every corner of the world, be it Qatar, Singapore, Canada, Australia, Nepal, Sri lanka Bangladesh and South East Asia. We had participants who flew as far as from USA & Hong Kong, just for this conference. From the participation point of view it was a humbling experience and in terms of the responses the audience response and reaction to the content and the emotive power of what the speakers have delivered. It showed tremendous applause. According to me, this is a new start for the Indian wedding photography community and it’s not just going to pull us closer together but also propel us forward. “

FEAR LESS Photographer, Siva Haran quotes,
“I think it’s a wonderful event. It’s a really great initiative and I have to give kudos to the team for pulling off such a homegrown but also large scale event. So great job!”'s international Photographer of the Year to India, Mauricio Arias quote,

“Honestly I have learned so much and this is great for me. I still am learning and that is what it’s all about. The team have pulled it off, they are educating and elevating everybody.  What they are doing which is really important, they have accomplished something a lot of people are trying and they should keep doing this. This is going to blow out bigger soon.”

COO at PEP Inc., Arjun Rajan quotes,

This conference has really transformed the photography industry and unprecedented. The overwhelming response has been encouraging and positive. We’ve laughed together, we’ve cried together. This is the start of a great community initiative for the photography industry as a whole and the feedback we’ve received from everyone right from our partners to the participants is that this is the beginning of something great and we are just at the start of our journey and we hope that the kind of support that we received her continues and we make this industry grow forward together. “

The three day conference, PEP ASIA 2017, indeed brought the best in the business to create another generation of the best, for the fraternity.


Monday, 24 April 2017

Try These Low-Cost Ideas for Using Video in Your Content Marketing


Try These Low-Cost Ideas for Using Video in Your Content Marketing


Video is an essential tool to have in your content marketing toolbox. Just look at these statistics:

   * Including a video on a landing page can increase conversion by 80%.

   * Video in an email can increase click-through rate by 200 to 300%.

   * YouTube’s mobile video consumption increases 100% every year.

One thing is clear: if you’re not currently using video as part of your marketing strategy, it’s time to start.

What Should My Videos Be About?

There are many ways you can use video for content marketing, and you’re really only limited by your imagination. If your budget is low, here are some inexpensive ideas to start implementing video into your existing marketing strategies:

Explainer video

Create a video about what you do or how your product works. This is especially beneficial if your product isn’t self-explanatory, or if it’s one that people are unfamiliar with.

How-to tip: There are many companies that specialize in creating explainer videos, and you can get one starting at around $250.

Show off your clients.

You can also take videos of your clients using your product or talking about how much they love your products or services. These take the concept of client testimonials to the next level.

How-to tip: Start by asking the clients you know are raving fans to talk about you on camera. Likely they’ll be more than happy to help.

Product highlights

Similar to the explainer video, this one may involve you showing off your product and talking about the benefits of using it, or showing it in use.

How-to tip: Consider the frequently asked questions your customers ask about your product, and make sure to answer them in your video.

RELATED: Everything You Need To Know About Video Marketing for Your Small Business

Vlog !

A vlog - or video blog — is similar to a blog post, but rather than writing the informative content, you speak or demonstrate that knowledge. This is a great way to vary what you publish on your blog and give people a break from always reading your content.

How-to tip: Just like you would with a written blog post, include SEO and keywords with your videos.

What Do I Do With My Video Once I Create It?

Once you put all your effort into creating your first video, spread it far and wide so as many people as possible benefit from it.


It’s a no-brainer to upload your video to YouTube, since every day, people watch hundreds of millions of hours of video there. It’s got a built-in audience that can help people find you who wouldn’t otherwise know about your brand.

How-to tip: If you’ve got a Google or Gmail account, it’s easy to set up a YouTube account. Uploading a video is simple, too. Just remember to fill out the title and description with those keywords to help people find your video.

Your website

Get more leverage from your video by posting it on your website or blog. You might have a page dedicated to client testimonials, so house all of those videos there. Post your product highlight videos on your FAQ or product information page. And, of course, the vlogs go on your blog.

How-to tip: It may be easier to first upload the video to YouTube and then embed it on a page on your website rather than upload the video directly to your site.

Your social media

More people will view and share your video if you post it to all of your social media platforms, and do so repeatedly. Write an introduction to the video so people know what it’s about and to pique their interest in watching it.

How-to tip: Keep in mind that not everyone is going to see your video the first time you post it. Schedule several shares of it at different hours and on different days to maximize viewing.

Videos can only enhance what you’re already doing in content marketing. You don’t need fancy equipment or a videographer to benefit from this amazing visual marketing tool.


Courtesy -

#corporate-photographer #corporate photographer Mumbai # ashesh shah photography #commercial photographer #industrial photographer