Tuesday, 31 January 2017

Why Corporate and Business Headshots Are Important.

Chances are that if you are in business, you have heard about corporate headshots and how all the biggest and brightest CEOs take great pride in their image this way. You might have just brushed this off, thinking to yourself that a professional headshot isn’t necessary. On the other hand, you might already realize the importance of a professional headshot and are just reading this to solidify your opinion.

 

corporate profile photo shoot of subhanu saxena - CIPLA

Representing Your Business the Right Way!

Whether you want to post your headshot on your company’s website, or want to post it on your social media pages, you are always representing your business in one way or another. You might deal with other businesses or with the general public, but a professional headshot will put confidence into your business and make your clients (both businesses and public) more willing to deal with you.

Think about it for a moment, if you were searching for a new supplier and found that a certain company was a very viable supplier, but the CEO had an unprofessional headshot in casual clothes – would you be willing to deal with this company?

Corporate head shots are portraits often produced digitally and used for engaging in social media, the 'about us' page and industry specialty sites. A headshot or head shot is often used for branding and to showcase the business leader's life, style and personality while corporations will use the headshot to merge branding between the people working for them and its agency. Traditional head shots are still taken in a studio setting, though shots "on-location" or "in-the-field" continue to increase in popularity. In both cases, backgrounds tend to be simple. Subjects are often shown head-to-chest or head-to-torso.

Corporate head shots serve a variety of purposes:

  • Annual reports
  • LinkedIn personal profiles
  • Facebook
  • Corporate catalogs, brochures and advertising collateral
  • Company publications and websites, internal and external
  • Press releases and other announcements
  • Marketing materials
  • Articles and newspapers
  • Author pages
  • About us page
  • (Nonstandard) résumés.

     Ashesh Shah