I am an independent photographer based in Mumbai. Specialized in Corporate, Industrial and Panoramic photography. In corporate photography it includes corporate head shots, business head shots, product photography.
Saturday, 23 January 2016
Why should photographer Blog - My First Blog.
heard that you should be blogging if you’re a photographer. You’ve seen
more and more shooters with blogs. Heck, you’ve probably even started
one yourself! But do you know why that blog is so critical, and the most important things you need to do to make sure it’s worth the time?
Well, let’s figure it out!
Before we dive in, a quick shout out to our awesome reader Erin, who suggested this topic. Thanks Erin, hope this is helpful!
you might already have a blog, or you might be considering one. Either
way, let’s start off by talking about the reasons why blogging is so
important for photographers.
The Reasons Why Blogging Is So Important For Photographers
is a service, and a personal one at that. Your clients are letting you
into their lives, and trusting you with some pretty big moments. The
more you can give them reason to feel comfortable with hiring you,
A blog is a perfect tool for doing just that. It
gives you the opportunity to show who you are, why you are a
photographer, and what value you can provide to a prospective client. It gives them a look into your motivations and how you treat your clients—info that will be important to their decision.
And, of course, it lets them see your latest and greatest work! When
you are just getting started (as in, during you first 5 – 10 years as a
shooter) you are probably going to be improving your work at a very
rapid rate. Portfolio sites have a tendency to get stagnant, and many
photographers neglect to update them regularly. A blog ensures that
prospective clients are seeing your newest (and likely best) images.
That ensures that they are familiar with your current shooting style,
which also has a tendency to evolve!
Blogs are also better for SEO than portfolio sites,
since they have frequent updates and lots of tasty content (Google
loooooooves tasty content). A well-maintained and frequently updated
blog can absolutely shoot up the search rankings!
Another benefit is that blogs are a really great way for your clients to share the images you took of them!
People love seeing their own photos on their photographer’s blog, and
will share the link with all their family and friends. Um….hello awesome
word-of-mouth marketing!! Your clients might even ask you if they’ll
make the blog, they’re so excited to be featured. Take the time to make
great posts for your clients, share why you enjoyed working with them,
and they’ll love the experience, and spread the word about
At the core, a blog is going to let you start establishing your personal brand. You
can get your unique voice across thanks to the narrative style of a
blog. This is different than a portfolio, photo-sharing sites like
Flickr, or social networking sites like Facebook. Your personal brand is
what will make you unique. It’s super valuable.
Best of all? A blog is easy to start, easy to maintain, often cheaper than a dedicated website, and more effective in getting sales!
Now, before you starting racing off, we’ll share a few mistakes we’ve made on our blogging journey.
A Few Mistakes We’ve Made On Our Blogging Journey
We met on blogs, and between the two of us have had about 10 in the past 5 years. We blog a LOT. And we’ve made some mistakes that we don’t want you to make.
One of those was having too many blogs.
We’re always guilty of that, but are constantly trying to trim it down.
See, when you have too many blogs, you don’t have enough energy to put
into each one, and they all end up being so-so. It’s better to have one
amazing blog, than three so-so blogs. Only take on as much as you can
We’ve also been terrible about starting a blog, getting it going, and then neglecting to keep up with posting.
That’s an easy way to disappoint readers, as they get all excited about
what you are doing, and then you leave them. We feel really bad about
We’ve created blogs without really knowing the reason for it.
When we do that, we end up having only a murky idea of who we’re
posting for, and wind up with incohesive content, and getting a totally
different audience than we expected. This makes it confusing for the
author, and the readers, and just difficult all around. Go into your
blog with a clear purpose and outcome!
And finally, we’ve forgotten the importantance of creating value in our blogs.
We’ve just posted to show off what we’re doing, instead of really
trying to make it a valuable experience for our readers. It takes people
time to read your blog, so you want to make sure that is time well
spent for them. Try to give them value of some sort, whether it’s
through entertainment, education, or inspiration. You don’t need to make
all your posts like this, as likely a good portion of a photography
blog is sharing your latest work, portfolio style, but make sure you’re
still taking care of your readers with useful content!
now that you know which mistakes to avoid, let’s discuss some super
important things to keep in mind on your photography blogging journey.
Super Important Things To Keep In Mind On Your Photography Blogging Journey
KNOW YOUR WHY
Why are you starting a blog? What’s the purpose? What’s the outcome you’re hoping to achieve? Without knowing this, you will be directionless and all the time you spend blogging can really amount to nothing.
on your purpose right off the bat will give you an incredible sense of
control. Any time you need to make a decision about your blog, you’ll
simply think of your purpose and desired outcome, and you’ll know what
CHOOSE YOUR AUDIENCE
Once you’ve decided on your outcome, you need to determine who you are blogging for.
This is a step that many photographers miss. It’s easy to forget who
you are writing for, and start blogging for other shooters, your friends
and family, or wedding blogs.
who are you really blogging for? Is it for your friends and family, to
keep them updated with how your photography is going? Or is it for your
clients, to keep them in the know with your business?
This matters a LOT,
so do it now, even if you already have started a blog. If you’re
blogging for clients (which is generally the case if you are a
professional business), then you will always need to keep that in mind,
every single time you post anything on your blog.
MAKE IT EASY TO CONVERT
a professional photographer, you’re essentially blogging to get new
clients. That’s what will mean more money, and make the blog worth your
precious time. So you have to make sure you have all the information on your blog that will convert readers into clients.
is things like what city you are located in, details of what type of
photography services you offer, prices or price ranges, clear contact
information, testimonials of why you rock and a call to action (ie. Book
Your Session) are super important to making this a
If you’re going to start a blog, make su re you can commit to the time it will take. It
is critical that you are consistent with your posts, but also one of
the hardest things to do (we definitely have our share of difficulty
with this one!).
shows readers that you are an active business/shooter. The worst thing
you could do is start a blog, and have your most recent post be from
months (or years!) ago. But it happens allllllll the time. That sends a
very bad message to any prospective client that finds your blog!
how often each week you are going to post. If you are a full time
shooter, twice a week is a good amount. If you are part-time or a
hobbyist shooter wanting to blog, one a week is probably very doable.
You can even decide which days of the week you’ll post on, as that can really help keep you on track!
TIE IN SOCIAL MEDIA
blog is different than a Twitter account or Facebook page. They all
play different roles in your social media system for your business. But they can definitely support each other!
Your blog is not a place to show every single photo you’ve ever taken. Instead,it’s a place to show your very best images from each session, or the very best of your portfolio.
you just blast your blog with bazillions of images, your audience will
get overwhelmed and bored. The exact number of images is completely up
to you, and what type of photography you do.
for quality over quantity. Remember, this is basically like a
constantly updated portfolio, so treat it that way! Clients will be
scrutinizing each of those images when they are deciding to book you
BE PERSONAL, BUT NOT TOO PERSONAL
a fine line between what is personal, and what is too personal. It’s
great to be yourself, and share who you are as a person, but if you
start over-sharing it can make your readers uncomfortable.
If this is a business blog, you’ll have to think hard about how much of your personal life you want to share with your readers.
This is completely up to you, and definitely a grey area, but keep it in mind.
No one wants to hear someone complaining on a business blog. It’s a huge turn-off, and will straight up lose you clients.
Be positive, and you’ll attract people to you. That’s why you’re blogging after all!
This all sounds great, and I know you’re getting pumped, but you might be wondering, “Hey Rob & Lauren, can you share some things for photographers to blog about?”
Sure can, friend!
Things For Photographers To Blog About
are so many things you can blog about, once you start getting in to it,
you’ll find yourself always coming up with new topics!
These are just a few ideas that we came up with, but the sky is the limit:
Recent work: weddings, portrait sessions, travel images, landscape images, whatever you’re shooting at the time
Your most interesting work: you can pull images from your archives to share
Answers to FAQs: help your readers get the information they need with some great FAQ posts! Create valuable content for them!
Adventures: people love to live vicariously through their favourite bloggers, so take them on your adventures!
Why you love photography: let them see your motivations, and they’ll feel more connected to you
Promotions at your studio: give
you blog readers special discounts, and make sure they know about any
promotions, so they feel like following your blog is valuable!
How you got started in photography: your story can really help them understand who you are as a shooter
Behind the scenes: everyone loves to see how the magic happens!
take a moment to brainstorm (my favourite word, btw) some of your own
topic ideas. Simply think of your audience, and what kind of content
they would find interesting, relevant, and valuable, and go for it!
Let’s finish this post off with a few more tips for successful photography blogging!
A Few More Tips For Successful Photography Blogging
Learn how to write for the web: People skim, and you need to be conscious of that when you write! Check out Copyblogger for the best info on this topic
Link to relevant information: Links are great ways to improve both the value of your content, and your SEO rank, so when you can, provide links for your readers
Don’t blog other people’s photos: A very odd trend. If you’re a photographer creating your own photography blog, focus on showing offyour work to your clients!
Use descriptive, meaningful titles: Trying
to trick the Google robots never works, and the popular trend of using
post titles like “London Wedding Photography – Kate and William’s
Wedding” won’t help yourSEO. All it will do is make your blog post titles look messy
Install Google Analytics: Knowing where your visitors come from, and how they interact with your site is super valuable. And Google Analytics is super powerful and super free
Have an RSS feed: An RSS feed lets
your readers subscribe to your blog. Most blogs have one built in, but
make sure your readers know to subscribe so they can stay on top of
So Should You Have A Blog?
Hopefully by now it’s pretty clear that the answer is a resounding yes, but I’ll sum it up here.
you’re a professional photographer, you should absolutely definitely
have a blog. Business is getting personal again, and a blog lets you
leverage that shift. It’s also great for SEO, marketing, encouraging word of mouth, engaging your past, present and future clients, and sharing your work. No-brainer.
if you’re just getting started on your way to becoming a professional
photographer, creating a blog early will constantly improve your
personal brand. You’ll get into the habit of blogging consistently, and
you’ll be really awesome at it by the time you’re a full-fledged pro!
if you’re a hobbyist? Well, there’s nothing better than a blog to share
your passion with your friends and family! They’ll be your biggest
source of support as you’re learning. And who knows? Someone might come
across your work, and want to hire you for your unique vision! Your
hobbyist blog could be your ticket into the pros.
Don’t have a blog, and need one? You have a bazillion options! Here are a few services to consider:
Concentrate and all our other blogs are powered by FotoJournal. It’s a
service that we’re a small part of, and have been active in providing
ideas and feedback on from the beginning. It’s the first blog platform
built specifically for photographers, and makes blogging lots of images
mega quick and easy!
multi-media blogging service, Tumblr is a bit more of a casual option,
but if you just want to try out blogging, it has a ton of fun features.
grandfather of blogging platforms, WordPress is an open-source option
with a ton of customizability, plugins, and themes. A great option if
you really like to tinker.